08/06/2026
The last week of May, I had the privilege of attending the ISO/TC 37 annual meeting — my first in-person “ISO gig” — hosted at the […]
28/04/2026
Artificial intelligence has transformed how brands communicate across languages. Marketing teams can now localise campaigns at speed and scale that would have been impossible a decade ago. But AI translation is not a finished product — it is a powerful first draft. Understanding where it excels, where it fails, and how to manage both is essential for any brand operating across markets.
15/02/2026
AI has legitimate applications in medical and pharmaceutical translation—accelerating turnaround for appropriate content types, improving terminology consistency across large documentation sets, and reducing costs for lower-risk materials.
But in healthcare and pharmaceutical contexts, AI must be deployed with rigorous governance, transparent limitations, and appropriate human oversight.
27/01/2026
AI is only as smart as the data it’s fed. When datasets lack diversity, your global message risks being lost—or worse, becoming offensive.
Think of AI as a reflection of its training. If the data is skewed, the translation will be too.
We break down why biased datasets are the biggest hurdle in modern machine translation and how My Language Hub combines human expertise with ethical AI to keep your communication accurate.
