News & Blog

05/06/2026

Carina Balbo Wins BSI Standards Makers Award

Carina Balbo wins BSI Standards Makers Award in the Leadership category for demonstrating exceptional leadership in revitalising standards-making within the translation and interpreting sector, whilst making a sustained and high-impact contribution to committees spanning translation, artificial intelligence and education.
28/04/2026

AI Bias in Marketing Translation: Opportunity and Risk

Artificial intelligence has transformed how brands communicate across languages. Marketing teams can now localise campaigns at speed and scale that would have been impossible a decade ago. But AI translation is not a finished product — it is a powerful first draft. Understanding where it excels, where it fails, and how to manage both is essential for any brand operating across markets.
28/02/2026

AI Bias in Legal Translation

Legal translation presents unique challenges because legal concepts are culturally and jurisdictionally embedded. Machine translation systems learn from vast collections of previously translated legal texts. When these training datasets are imbalanced—skewed toward particular legal systems, jurisdictions, or document types—the AI replicates those patterns inappropriately.